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Art Zulu recently directed and styled a photo shoot for the new junior’s clothing brand mac+jac, launching August 2012 at JCPenney’s. The project was creatively directed by Lora Flaugh and team, Anthony Tam and Caroline Hesp.

On a warm sunny day in Dumbo, Brooklyn, Stephanie Cam and Staz Lindas, two young, hip and stylish models, dressed in colorful mac+jac clothes, played on the iconic carousel under the Brooklyn Bridge and enjoyed the breathtaking views of Manhattan. Their joy and laughter helped attract the attention of pedestrians and tourists, making these passers-by the first to get a sneak peek of mac+jac's Fall 2012 collection.

The shoot was later moved inside Forgotten Works Studio, located just a few blocks away from the Brooklyn Bridge. The joyful vibe was followed by the girls playing with Mini, a gorgeous Jatese puppy belonging to Caroline. Polaroid pictures were taken to capture these fun moments and the cameras were later used as accessories during the shoot.  The shoot was a lot of fun and a success. Art Zulu is looking forward to a great launch for mac+jac!

According to an article in the today’s WWD, magazine editors are no longer solely dealing in the print aspect of the magazine world. Editors have always been a step ahead of everyone else. Magazines are more in tune with consumers and cater to them in more channels of communication than ever before. From websites to tablet editions, e-books and now magazine-branded products, magazines have become brands that have the potential to tap into several markets.

GQ editor in chief Jim Nelson says, “Only a fool would think magazine editors could go back to their planning rooms and exhale.” GQ boasts an iPad app, its Web site and an e-commerce deal. Also, he continued in an e-mail: “television possibilities, book deals, licensing opportunities — all of it exciting, all potentially very good for GQ, and all worth pursuing.”

The New Yorker’s editor David Remnick says, “everyone at Condé Nast is supportive of the most important thing — editorial freedom and independence — and, at the same time, I know that financial health is essential and so is getting our work to new readers through new technologies.” 

Art Zulu recently had the privilege and opportunity to work with SU2C to gear up for a major merchandise program called Launch A Star. The Constellation is a tribute space to honor anyone who has received a cancer diagnosis. For as little as $1, donors can launch a star in the name of someone they love.

With Apple in His Head, New CEO Tosses Out Old Pricing Models and Formats at Department Store

By DANA MATTIOLI - The Wall Street Journal

Shortly after taking the top job at J.C. Penney Co. last fall, Chief Executive Ron Johnson signed up for the company's email alerts. He was shocked by what landed in his inbox.

The former Apple Inc. retail executive was deluged by sales announcements, sometimes two a day. He and his team counted 590 separate sales last year. They didn't bring in shoppers—Mr. Johnson's team found the average customer purchased only four times a year—but they did crush prices. Alarmingly, he learned nearly three-quarters of Penney's products sold at discounts of 50% or more.

"I thought to myself, 'This is desperation,'" Mr. Johnson said.

Now three months into his job, the new chief executive is hoping to turn things around with a far-reaching but risky overhaul of the department store format in an effort to lure consumers back to a chain that's often criticized as dowdy.