SubtleTea

Objective:
Art Zulu was asked by Subtle Tea to create a quality product and atmosphere the consumer can embrace with a comfortable ease and to create a brand that could be licensed and franchised  

Program:
Drawing inspiration from the rich and peaceful history of the Chinese tea tradition, Art Zulu developed a unified brand identity for products including menus, canisters, teabags and shopping bags. To complete the Subtle Tea world, Art Zulu assisting in formulating the concepts and physical design of the retail space.

Results:
Art Zulu created an experience with consumer resonance. Customers extoll the bright and vibrant design which creates a near perfect zen-like sanctuary for tea enthusiasts and newcomers alike